It's the chair that's been featured in The Wall Street Journal and Wired as the solution to employee productivity, Steelcase's Brody range, named after a wordplay on "brain" & "body".
A series of studies completed by Gloria Mark at the University of California has revealed some not-so-surprising insights on the average office worker's attention span. Mark concluded that workers only focus on their computer screens for one minute and fifteen seconds before finding a distraction, including checking Facebook an average of 21 times a day and emails 74 times.
Steelcase's Brody line is designed around their own research, aimed to lower an individual's anxiety and help them maintain focus. Elements of the design include a slight reclining chair, partitions, visible power points and a specified bag space within arms reach.
A series of studies completed by Gloria Mark at the University of California has revealed some not-so-surprising insights on the average office worker's attention span. Mark concluded that workers only focus on their computer screens for one minute and fifteen seconds before finding a distraction, including checking Facebook an average of 21 times a day and emails 74 times.
Steelcase's Brody line is designed around their own research, aimed to lower an individual's anxiety and help them maintain focus. Elements of the design include a slight reclining chair, partitions, visible power points and a specified bag space within arms reach.
Although the ergonomic design of the Brody line is more that of a micro-environment workstation than an office chair, starting at $2700, it's success at keeping employees away from the flashing tabs of their social media accounts is yet to be determined.
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